Top 11 Consumer Unicorns in 2024

Updated:

January 22, 2024

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Unicorns

Have you ever wondered which private companies in the Consumer industry have the highest valuations?

You’re not alone.

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There are lots of unicorn companies in this space, and it can be difficult to keep track of them all.

We've decided to take a deep dive and put together a list containing 11 Consumer unicorn startups, from highest to lowest valuation.

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11 Consumer Unicorns Companies

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1,190 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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1) SHEIN

Shein is an experienced global brand that delivers quality women’s apparel at simply irresistible prices.

Details of the startup:

  • Valuation: $100.00B (July 2018)

  • Country: China

  • State: Guangdong

  • City: Shenzhen

  • Started in: 2008

  • Founders: Xiaoqing Ren, Yang Pei, Yangtian Xu

  • Number of employees: 1,000-5,000

  • Funding: $553.36M

  • Funding rounds: 5

  • Number of investors: 5

You can find their website here.

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2) Kurly

Market Kurly is a food delivery and logistics platform that enables its users to order food online.

Details of the startup:

  • Valuation: $3.30B (July 2021)

  • Country: South Korea

  • City: Seoul

  • Started in: 2014

  • Founders: Sophie Kim

  • Number of employees: 250-500

  • Funding: $769.86M

  • Funding rounds: 8

  • Number of investors: 14

You can find their website here.

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3) Zume

Zume is a manufacturing technology company focused on food packaging with economically viable substitutes for plastic packaging.

Details of the startup:

  • Valuation: $2.25B (November 2018)

  • Country: United States

  • State: California

  • City: Mountain View

  • Started in: 2015

  • Founders: Alex Garden, Julia Collins

  • Number of employees: 100-250

  • Funding: $445.69M

  • Funding rounds: 7

  • Number of investors: 10

You can find their website here.

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4) NuCom Group

NuCom is an agency that provides a combination of services to its clients. These are content, commerce, and operational excellence.

Details of the startup:

  • Valuation: $2.20B (February 2018)

  • Country: Germany

  • City: Unterfoehring

  • Started in: 2016

  • Number of employees: 1,000-5,000

  • Funding: $550M

  • Funding rounds: 1

  • Number of investors: 1

You can find their website here.

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5) KRY

Kry helps patients to make active choices about their health in partnership with public and private healthcare professionals.

Details of the startup:

  • Valuation: $2.00B (April 2021)

  • Country: Sweden

  • City: Stockholm

  • Started in: 2014

  • Founders: Fredrik Jung Abbou, Joachim Hedenius, Johannes Schildt, Josefin Landgård

  • Number of employees: 500-1,000

  • Funding: $570.99M

  • Funding rounds: 6

  • Number of investors: 8

You can find their website here.

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6) Coocaa

cocaa is the world’s first e-commerce platform for smart TVs and TV accessories.

Details of the startup:

  • Valuation: $1.45B (March 2018)

  • Country: China

  • State: Guangdong

  • City: Shenzhen

  • Started in: 2006

  • Number of employees: 250-500

  • Funding: $226.60M

  • Funding rounds: 2

  • Number of investors: 2

You can find their website here.

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7) Away

Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.

Details of the startup:

  • Valuation: $1.40B (May 2019)

  • Country: United States

  • State: New York

  • City: New York

  • Started in: 2015

  • Founders: Jen Rubio, Steph Korey

  • Number of employees: 500-1,000

  • Funding: $181.10M

  • Funding rounds: 6

  • Number of investors: 21

You can find their website here.

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8) Cider

Cider is an e-commerce platform that sells directly to consumers (DTC) in international markets.

Details of the startup:

  • Valuation: $1.00B (September 2021)

  • Country: Hong Kong

  • Started in: 2020

  • Founders: Michael Chen Wang

  • Number of employees: 10-50

  • Funding: $131.46M

  • Funding rounds: 4

  • Number of investors: 8

You can find their website here.

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9) Alto Pharmacy

Alto is a telehealth pharmacy designed to make healthcare more affordable and convenient.

Details of the startup:

  • Valuation: $1.00B (January 2020)

  • Country: United States

  • State: California

  • City: San Francisco

  • Started in: 2015

  • Founders: Jamie Karraker, Mattieu Gamache-Asselin, Vlad Blumen

  • Number of employees: 250-500

  • Funding: $588.07M

  • Funding rounds: 8

  • Number of investors: 25

You can find their website here.

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10) Zhuan Zhuan

Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.

Details of the startup:

  • Valuation: $1.00B (April 2017)

  • Country: China

  • State: Beijing

  • City: Beijing

  • Started in: 2015

  • Founders: Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang

  • Number of employees: 500-1,000

  • Funding: $990.00M

  • Funding rounds: 4

  • Number of investors: 7

You can find their website here.

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11) Aptos

Aptos enables retailers to engage customers in new ways by providing personalised, efficient, and seamless experiences.

Details of the startup:

  • Valuation: $1.00B (March 2022)

  • Country: United States

  • State: Georgia

  • City: Atlanta

  • Started in: 1972

  • Number of employees: 501-1000

You can find their website here.